Check the authority of a domain.
Moz created the Domain Authority search engine ranking score.
The Domain Authority ranking score.
Estimate a website's ability to rank in Google search engine results pages or SERPs.
A website's Domain Authority ranges from 1 to 100. The higher a website's Domain Authority is, the more positive its reviews will be.
Moz considers over 40 factors when calculating website domain authority. These include the root of the primary domain and the number of inbound links.
Higher domain authority can be achieved by adding high-quality inbound links to websites, such as Wikipedia.
New websites with few inbound links typically have a Domain Authority of 1.
Moz's domain authority scale is logarithmic, which means that higher domain authority is more difficult to obtain.
Increasing the authority of a given domain from 70 to 80 is more difficult than increasing the authority of a domain from 20 to 30.
Moz keeps the Domain Authority score at 100 because it considers any website with a Domain Authority score above 100 to be the most authoritative. They lower the domain authority of other websites to make their score more recognizable. This means that websites with the highest Domain Authority are considered the most authoritative.
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